About a decade ago, I applied for a freelance job I found online. The guy who posted it was looking for a case study about his client. He...

Raise your hand if this scenario sounds familiar: your content team creates blog post/report/eBook. They work under a tight deadline to...

There are times when you're not consulting the right stakeholders . There are times when you've got too many stakeholders . And then...

In my last blog post , I talked about what happens when you don’t include the right stakeholders. However, that’s not the only issue that...

In my last post, I wrote about the concept of a content review  and why you need one. I addressed the topic of stakeholders. However,...

Good content doesn’t happen by accident. It’s the product of careful planning. Good content starts with strategy and ends with a thorough...

In my last blog post , I talked about the importance of content briefs. But not all content briefs are created equal. As with everything...

A few months ago, I was in an interview for a writing position. The interviewer asked me if I had ever created content without having a...

Recently, I was reading a textbook on conflict resolution. In the preface, the authors admitted that the chapters had been organized...

I’ve been writing and editing since 2010, and I’ve read dozens of style guides. Some are good and some are not so good. What sets good...

I’ve been writing and editing professionally since 2010. One of the most important tools of my trade is a writing style guide. If you’re...

I will always believe that romantic relationships and work bear striking similarities , and I see those similarities when professional...

Videos are one of the most popular media today. In the second quarter of 2023, online videos had a global audience reach of 92.3% ....

I had an interesting experience recently: I received an email from a company I’d applied to for a freelance job telling me that, as it...

“There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we...

When you think of generative AI tools, what’s the first name that comes to mind? It’s most likely ChatGPT, and for good reason — it’s one...

Fiction can get a bad rap. Some people think it’s escapist, and that it can’t possibly teach us anything. Research has shown that’s not...

“Write drunk, edit sober.” The famed writing advice (no, Hemingway didn’t actually say it) shouldn’t be taken literally. It means you...

“Project management” sounds self-explanatory — it’s about managing a project. Yet, managing a project can be complex. There are many...

For Teronie Donaldson, content creation is about making a positive difference in the world. His videos, newsletters, and Medium articles...