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Five Questions about Jewish Romance with Julia Carpenter
Jewish love stories are more important than ever. The world would say otherwise. While Jew hatred existed long before October 7 th , 2023, the atrocities perpetrated by Hamas unleashed a global tsunami of it. We live in a world where many people would be happy if Jews didn’t exist. So, writing and publishing a Jewish love story is an almost radical act. It shows that Jews are human beings who are worthy of love and happy endings. One of the newest entrants to the Jewish roman
rlevysarfin
1 day ago4 min read
Five Questions about Grant Writing with Emily Luz
You’ve heard of federal grants and grants offered by foundations. However, how much do you really know about how grants work and what it takes to get one? Emily Luz, founder of Fuel and Inspire , is an experienced grant writer with a deep knowledge of the US federal grant and foundation funding system. She’s helped organizations secure thousands of dollars in grants. She shared how she started in the field, what she’s learned along the way, elements of a successful grant appl
rlevysarfin
Oct 24, 20254 min read
Please Stop Asking Candidates For Improvement Tips
I read an interview with an executive recently. She makes hiring decisions, and she talked about red flags in interviews. One of her red...
rlevysarfin
Jul 22, 20252 min read
Launching a Content Marketing Project? Read This First.
About a decade ago, I applied for a freelance job I found online. The guy who posted it was looking for a case study about his client. He...
rlevysarfin
Jun 4, 20253 min read
Shorten Your Content Process--Here's How
Raise your hand if this scenario sounds familiar: your content team creates blog post/report/eBook. They work under a tight deadline to...
rlevysarfin
May 13, 20254 min read
Common Stakeholder Challenges Pt. III: When a Stakeholder Doesn't Want to Be a Stakeholder
There are times when you're not consulting the right stakeholders . There are times when you've got too many stakeholders . And then...
rlevysarfin
May 6, 20252 min read
Common Stakeholder Challenges, Pt. II: Having Too Many Stakeholders
In my last blog post , I talked about what happens when you don’t include the right stakeholders. However, that’s not the only issue that...
rlevysarfin
Apr 29, 20252 min read
Common Stakeholder Challenges, Part I: Not Including the Right Stakeholders
In my last post, I wrote about the concept of a content review and why you need one. I addressed the topic of stakeholders. However,...
rlevysarfin
Apr 21, 20253 min read
What Is a Content Review?
Good content doesn’t happen by accident. It’s the product of careful planning. Good content starts with strategy and ends with a thorough...
rlevysarfin
Mar 28, 20253 min read
Content Briefs 201: Best Practices
In my last blog post , I talked about the importance of content briefs. But not all content briefs are created equal. As with everything...
rlevysarfin
Mar 23, 20253 min read
Content Briefs 101: What They Are And Why They Matter
A few months ago, I was in an interview for a writing position. The interviewer asked me if I had ever created content without having a...
rlevysarfin
Mar 17, 20253 min read
How You Organize Your Content Matters. Here's Why.
Recently, I was reading a textbook on conflict resolution. In the preface, the authors admitted that the chapters had been organized...
rlevysarfin
Feb 21, 20253 min read
Writing Style Guides 201: Best Practices
I’ve been writing and editing since 2010, and I’ve read dozens of style guides. Some are good and some are not so good. What sets good...
rlevysarfin
Feb 5, 20253 min read
Writing Style Guides 101: What They Are and Why You Need One
I’ve been writing and editing professionally since 2010. One of the most important tools of my trade is a writing style guide. If you’re...
rlevysarfin
Jan 30, 20253 min read
Breaking Up (With Your Freelancer)
I will always believe that romantic relationships and work bear striking similarities , and I see those similarities when professional...
rlevysarfin
Dec 11, 20244 min read
Five Questions about Video Production with Dane Frederiksen
Videos are one of the most popular media today. In the second quarter of 2023, online videos had a global audience reach of 92.3% ....
rlevysarfin
Nov 20, 20245 min read
When Do You Need a Freelancer?
I had an interesting experience recently: I received an email from a company I’d applied to for a freelance job telling me that, as it...
rlevysarfin
Oct 22, 20243 min read
Five Questions about Finding Your Creative Edge with Grant Plotkin
“There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we...
rlevysarfin
Feb 11, 20243 min read


ChatGPT vs. Perplexity.ai? No — ChatGPT AND Perplexity.ai
When you think of generative AI tools, what’s the first name that comes to mind? It’s most likely ChatGPT, and for good reason — it’s one...
rlevysarfin
Feb 11, 20245 min read
Three Lessons from Reading Fiction
Fiction can get a bad rap. Some people think it’s escapist, and that it can’t possibly teach us anything. Research has shown that’s not...
rlevysarfin
Feb 11, 20244 min read
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